Babatunde Oladipo

♦ Designed SEO optimized Moving company profiles in CH market leading to 8% ranking boost.

♦ Optimized 20 Moving company directory pages in DE market leading to 2% CTR increase.

♦ Created 3 months content planning and page optimizations in CH market.

♦ Vibe coded three internal SEO tools boosting team productivity by 20%.

♦ Developed B2B lead sourcing tools using power of OpenAI API which led to 50 new B2B clients.

♦ Improved weekly CPO and CPA of Google UAC by 13% for orders and new customers in NL.

♦ Managed monthly budget steering for Google, Meta and Apple Search Ads account which combined had a monthly spend of €250k.

♦ Launched 50 automated campaign assets on Google UAC using campaign management platforms: SMARTLY and BYCAPE.

♦ Collaborated account managers from Meta, Google and Apple to resolve issues relating to ad account ledgers.

♦ Orchestrated new campaign structure for Apple search ads in both Netherlands and Belgium.

♦ Created over 20 post campaign reports with data analysis and insights for B2B clients.

♦ Performed In-depth Sentiment Analysis on over 3,000 campaign comments and presented insights to HP, Booking.com, TravelZoo, Allianze DE, Bloemenbureau.

♦ Exceeded Awareness and Traffic campaign KPIs by 150% for Catawiki influencer marketing campaign on Meta and TikTok.

♦ Delivered 100+ WordPress websites for clients across various industries and niches.

♦ Specialized in custom theme development and responsive design implementation.

♦ Provided ongoing maintenance and support for client websites ensuring optimal performance.

♦ Achieved 5-star rating with over 200 positive client reviews on Fiverr platform.

♦ Integrated e-commerce functionality using WooCommerce for online stores.

♦ Optimized websites for SEO and page speed to improve search rankings.

♦ Drove commercial performance by providing input to the overall strategy.

♦ Improved assortment relevance through assortment analysis and marketing research of the e-commerce website.

♦ Analyzed competitors to improve sales strategy.

♦ Participated in administrative processing and maintenance of online store, listing products, and finding bugs such as information, picture, title, and size issues.

♦ Planned, implemented, and developed campaigns to optimize the customer journey.

♦ Implemented onsite and offsite SEO on clients' websites to improve search rankings.

♦ Designed over 50 WordPress websites with user research, customer journeys and user flow mapping.

♦ Conversion Rate Optimization (CRO) for over 20 ecommerce websites.

♦ Testing and debugging WordPress website problems to ensure optimal performance.

♦ Created digital assets across social media pages using Canva.

♦ Optimized paid ads for clients' digital campaigns for optimal conversion of campaign objectives.

♦ Created course materials for digital marketing and WordPress training programs.

♦ Planned digital marketing campaigns and display advertising for Bootcamp programs.

♦ Successfully optimized the company website to rank for "Best IT training institute Nigeria" on page one of Google search.

♦ Created digital marketing reports from Google Analytics and Excel data.

♦ Built a strong foundation in marketing management, focusing on digital marketing strategies and consumer behavior.

♦ Gained expertise in market research, data analysis, and cross-functional team collaboration.

♦ Developed proficiency in marketing analytics tools and campaign optimization techniques.

♦ Strengthened presentation and communication skills through projects and client work.

♦ Gained hands-on experience with programming concepts and data manipulation.

♦ Learned to bridge the gap between marketing insights and technical implementation.

♦ Developed skills in data visualization and automated reporting.

♦ Built strong analytical and problem-solving skills through engineering coursework.

♦ Developed project management and technical documentation capabilities.

♦ Gained foundation in mathematical modeling and systematic thinking.